A one-page website design is one of the most recent trends in the web design sector. Instead of having several sites for various goods and services, this design allows visitors to see all the information they require about your brand and company on one page. Many small business owners are attracted to this website design option because it is straight forward and elegant, but before you make the switch, it's crucial to know its benefits and disadvantages. You will then be able to decide which choice is best for your company.
Let's start by discussing the benefits of one-page web design.
Mobile websites are the future for internet users today. There are 65.32 million active mobile internet users in the UK alone, and by 2020, 66.7% of all consumers would be making transactions on their mobile devices. Because they are simple to read and operate on mobile phones and tablets, one-page sites are the best types of mobile websites. Instead of navigating via a difficult, multi-page navigation, visitors can get what they're looking for by just scrolling down.
The web design process goes considerably more quickly when there is only one page to produce than when there are multiple pages. This implies that it costs less to produce and that you may start using it faster. To avoid merely condensing a multi-page site into one page and overpowering your visitors, there must still be a very strong design element there. It needs to be deliberately constructed with unique coding, a distinct sales funnel, and positioning all of the crucial data exactly where it should be.
It's also lot simpler for designers to develop a consistent user experience and design aesthetic with a continuous message and colour scheme because they are only working with a single page. Everything is concise, to the point, and there is no room for extraneous information. As a result, one-page websites are more succinct, digestible, and entertaining. By staging the material carefully as you scroll down the page, you can also manage what the user sees and when. This makes for a fantastic technique to immerse your audience in your narrative and guide them through the sales funnel in order to boost conversions.
Users of the internet frequently lack the patience to search through endless pages of content (particularly on mobile devices) in order to discover what they're looking for. When visitors arrive on your page, they need to immediately see the solution to their question. By removing these attention-span problems and gathering all the information a user needs in one place, one-page websites aid in increasing engagement. Users that have an attention span of 8 seconds or less will still have a strong probability of interacting with your company while using a one-page website.
After going through everything positive, let's examine the drawbacks of having a one-page website.
It makes sense that one-page websites would have a lot more information on that page than a typical multi-page design would. Because of this, these websites frequently take longer to load, which is a concern, especially in this era of excellent visual design. This can have an impact on your search engine optimization because Google has said that initial page load speed is a factor in search engine rankings for websites (SEO). It has an impact on how customers interact with your website and, eventually, how much you sell. For every additional second beyond just five, website conversions decline by about 5.44%, and after ten, the bounce rate for mobile users rises by 130%. It's crucial to get rid of video, animations, and other data-intensive features from one-page websites, as well as to constantly check your load times against industry standards. It's generally wiser to use a multi-page website if your company wants to take advantage of the effectiveness of video marketing and provide a wide range of eye-catching items and visuals.
Your search engine optimization strategy is already impacted by load times, therefore the remainder of your SEO efforts must be effective. It might be challenging to incorporate all of your targeted keywords into your content without making it difficult to read or risking being penalised for spamming by Google and other search engines when you only have one page to work with. When you have more pages to deal with, it is much simpler to create SEO-rich photos, text content, page names, and descriptions, and the resulting material is also lot more fun to read.
Whether it's a substantial amount of e-commerce merchandise, a wide selection of services, or knowledge to assist people comprehend and use their technology, most firms have a lot of information to offer with their clients and consumers. One-page websites are severely constrained in their ability to convey more complicated ideas, and forcing users to scroll endlessly is neither practical nor efficient. The reverse of what you want from this kind of website is to happen when there is too much content on one page because you can easily overwhelm and lose your audience.
The core of digital marketing is producing content that you, your audience, and others can access and distribute to move people toward the goods and services they require. You can share a single product or service from a dedicated page on a multi-page website with integrated social media buttons in your Tweets, on LinkedIn, on Facebook, or on Instagram. Similar to how consumers can become strong brand advocates and raise brand awareness by sharing interesting content with people they know. With a one-page site, though, this is a little more difficult because you can only link to or share that one page.
The key component that determines the outcome is connecting your business with user experience. It's not about how much it costs to develop a website, how long it takes, or even about hiring designers to build a website instead of using Weebly. A single page can be all you need if your company only provides one service or product. To become interesting and attractive websites that draw in your customer, they must still be properly developed and structured. The customer experience will be better if you choose a more conventional multi-page choice when you have a lot of information to give with the consumer and want to be able to educate and empower them about what you do.
Interested in working with Diginow? Drop us a line at hello@diginow.co.uk.
We are a Creative Web Design Agency London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing
Whether it’s a new venture or existing brand. Let us know your ideas below using our project planner and we’ll see how we can help.