Landing Pages Explained
17 April 2023. minute read
Knowing more about landing pages is useful because they are frequently an essential component of internet business, especially when it comes to selling online.
Knowing more about landing pages is useful because they are frequently an essential component of internet business, especially when it comes to selling online. You will learn about landing pages in this article, and we'll also look at some practical details regarding their designs that will help you convert more website visitors.
What is a landing page?
A well-designed inbound strategy's foundation and one of the most crucial components is a landing page. Consider your website as a destination where visitors arrive after being drawn to your material, deciding to sign up for your webinar, or perhaps deciding to interact with a salesman. They frequently have forms on them, and your objective is to create a landing page that is so compelling and alluring that the visitor will voluntarily fill out the form and give you their contact information in exchange for your content (a manual eBook, session, case report, etc.). After this private exchange, your new lead is ready to benefit from the information.
Why are landing pages important?
They are crucial since they represent one of the best and fastest ways to turn a visitor into a lead and close sales. A visitor consents to more from you when they submit a form on your landing page and grant you personal access. The data you receive enables you to learn a great deal about this client and enables you to decide whether they are indeed a good lead or whether they require nurturing. Other times, the page serves as a more direct channel for generating leads and sales.
What is an acceptable conversion rate?
According to studies, landing pages typically have a conversion rate of between 5 and 15%. You can frequently considerably increase your number of conversions and leads if you take the time to test and study your landing pages. Consider using A/B testing to actually give your landing pages the best chance of success. As the adage goes, "always be testing." Continuously fine-tuning, optimising, and enhancing anything related to your company and brand is never a waste of time, and this goes double for these important pages!
A few examples are a timely offer, free resources that may be downloaded, free trials, free samples, and many more! Speak the same language as your target market and provide them with content that will persuade them to complete a lead generating form or quickly convert into a sale. So, do you have enough knowledge on your audience to know how to create a landing page that converts...
Interested in working with Diginow? Drop us a line at hello@diginow.co.uk.
We are a Creative Web Design Agency London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing.