A good web design is essential for any form of E-commerce organization. Consumers must be able to quickly navigate a website in order to locate what they are looking for. If a customer has a positive experience with a website, they are more likely to return and purchase again.
The same is true for in-store shopping -if you have a tough time finding what you are looking for, you are unlikely to return. So, whether online or in-store, a strong user experience can guide customers effortlessly through the purchasing process, increasing not only customer pleasure but also the company's income.
In this blog, we'll go over some of the most critical features of E-commerce site design that ensure online stores are user-friendly, dependable, and retain customers.
It's as simple as that - a poor user experience hinders visitors from converting. This is why one of the most serious issues that e-commerce businesses face today is shopping cart abandonment, which occurs when users leave your site without making a purchase. Designers work hard to make smooth transitions, such as finding a product, adding it to the cart, and then making the purchase.
To simplify the online buying experience, designers must consider the following factors - accessibility, usability, reducing the number of fields a user must fill out during the checkout process, and converting customers without pushing them to commit.
Furthermore, smart product recommendations and personalised content are becoming increasingly popular among e-commerce enterprises. Personalization can significantly improve the user experience and, as a result, the conversion rate. This is a crucial consideration when planning user journeys.
With the rise in online e-commerce traffic via smartphones and tablets, providing a consistent experience across numerous platforms is critical. Websites that do not provide a mobile-friendly experience are likely to lose customers to competitors who are one step ahead.
Simplified interface design, micro-interactions that improve a user's experience, picture zoom support, content hierarchy, and page loading times are all practises to consider when developing mobile for E-commerce.
When a user tries to purchase something from your website, they should be able to find it right away. Your website's navigation must be incredibly organised and clear in order to guide and help users. The menu should include clear categories and subcategories that are easy to find. After all, users won't purchase something if they can't find it!
Any e-commerce site with a sizable selection should take a prominent search bar into account. Users can use it to locate exactly what they're looking for.
A call to action instructs visitors on the next course of action, and in the world of e-commerce, a well-designed CTA can turn a visitor into a customer.
However, employing a standard CTA might not be the best strategy for attracting visitors attention and motivating them to proceed. You want your button to be noticeable, but it can't be overly aggressive. It must blend in with the rest of the website.
High-quality photography is the greatest approach to present a product because online shoppers cannot touch things before making purchases. If the products are photographed from various angles, in realistic settings, and highlighting significant product aspects, customers will have a better understanding of what you're selling. Additionally, 360-degree product viewers are a fantastic addition.
A consistent, yet artistic approach can help not only with turning visitors into customers, but also with raising brand awareness and allowing people to obtain a general feeling for your business through the aesthetics of the images. It's crucial for luxury brands in particular.
Always include suitable and thorough descriptive prose with stunning images. It will make your product easier for people to grasp. Customers may feel overwhelmed if an e-commerce website has too much content cluttering it up. Let's face it, nobody wants to read dull, protracted paragraphs.
Of course, there are more than six factors to take into account while designing an e-commerce website, but in our opinion, these are the most crucial. Keep in mind that no two e-commerce websites are alike!
Interested in working with Diginow? Drop us a line at hello@diginow.co.uk.
We are a Creative Web Design Agency based in London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing.
Whether it’s a new venture or existing brand. Let us know your ideas below using our project planner and we’ll see how we can help.