When it comes to local SEO, how do you distinguish yourself from the competition? Here are some tips for enhancing your company's web exposure. In terms of SEO, the legal sector is highly competitive. However, you can be spending a lot of time if you only focus on the popular keywords when looking for visitors.
Most searches for legal advice or services are restricted by geography. You want to appear among the search results that are most pertinent to local searchers.So, you should concentrate on local search engine optimization to rank higher in Google and other top search engines (SEO).
Google's Local Pack now displays fewer results and is more competitive. You should approach your organic SEO even if local SEO and organic SEO are two separate tactics.
What Is Local SEO For Law Firms?
Local SERP elements like the Local Pack are the focus of local search engine optimization, or local SEO. When Google determines that a search query has location-based intent, these elements are displayed at the top of the page, frequently next to a map. The results of organic searches are those that appear after advertisements and SERP elements. But it's also crucial to approach your organic results with a local perspective in order to support your local SEO efforts.
A person is more likely to receive Local Pack results if they are seeking for a service in their neighbourhood or if they use localised search phrases like "top lawyer in London."
Because most legal companies only work with clients in a certain region, local SEO is crucial for law businesses. You'll probably just need leads from folks in your county, city, or state unless you provide services to clients outside the country.
As opposed to wide keywords, localised keywords are less difficult to rank for.Perhaps less people are looking for a criminal attorney in Houston. However, compared to the best criminal lawyer time period, there will also be fewer legal firms attempting to rank for that keyword.
Important Elements Of Local SEO For Law Companies
It's time to start investing in local SEO if you're prepared to use one of the best marketing strategies for law firms.Below, weโve detailed the essential components of local SEO for law firms and how to implement them for your site so you can start attracting more local clients.
Optimization of Website
Website optimization is the first step in local SEO for law firms because you'll need it to be quick, useful, and SEO-friendly in order to draw in organic visitors. This entails adhering to on-page and technical SEO best practises to take care of any on-site concerns if you already have a website.
Fixing broken links, enhancing your website's loading time, utilising your target keywords in page names and content, and designing a user-friendly site layout are a few examples of how to do this. Make sure your web developer is familiar with SEO and can create a site that is both user- and search engine-friendly if you are creating a new website. You'll stand a better chance of appearing in the local search results if your website loads quickly, is simple to use, and can be indexed by search engines.
Experience with Mobile Devices
In the United States, mobile devices account for 51% of website visits. This indicates that individuals are looking for products and services on their smartphones and tablets, then surfing websites while on the go. You should have a mobile-friendly website if you own one so that visitors may use it even on a small screen.
To do this, you should design a mobile-friendly version of your website with readable text, graphics that load quickly, and call-to-action buttons that are obvious.Focusing on mobile experience is crucial since it will keep users on your website for longer and because mobile friendliness affects rankings.
Creating Content
Your website content informs visitors about what you do, how you can assist them, and how they can contact you. It also works to attract organic visitors when you use localised keywords in your webpage's titles, meta descriptions, and body text.
Use keyword research tools like Semrush, Google Search Console, or Soovle to conduct keyword research for your law firm content strategy. They can assist you in locating relevant terms to the area you serve and the services you provide, as well as inspire the content you should create.
For example, if you offer criminal law services in Los Angeles, you might want to target keywords such as [Southern California criminal lawyer] or [Southern California criminal law attorneys].You can then use these terms on a "Criminal Law" service page or your website's homepage.You can also publish informative articles to attract prospective clients.
With blog posts like "What Do Southern California' New DUI Laws Mean For Residents?" and "What Do I Do If I Get Arrested In Southern California?" You can work to attract new clients to your company.In organic results, this is where a local SEO strategy shines. People looking for information are unlikely to want Local Pack results in order to scroll to the articles. When they do, you should still let them know your answers are relevant to their location.
Google Business Profile
How can I improve the location of my law practise on Google Maps or other local mapping services?
Due to their weak presence in their city's area code, law firms frequently fail to rank well on Google Maps.
Sadly, this implies that fewer clients will see them and that they won't appear in search results.
You may already be aware that Google's Local Pack algorithm has an impact on your local SEO rankings. The Local Pack algorithm provides users with high-quality local information. You could notice that fewer local listings show up in organic search results as a result.
Begin by utilising your Google Business Profile to increase visibility on search engine results pages (SERPs) and Google Maps . Regardless of whether you want to increase conversions or attract new audiences, a Google Business Profile (GBP)ย lets businesses interact with customers across all devices.
Starting a Google Business Profile is free, and there are many fields where you may list your company's contact information, services, address, phone number, and more.
Begin by including images and information about your practise, followed by information about your employees and services. Last but not least, tell Google where your office is.
Once you're finished, come back often to make sure your listing is still current. It is critical to regularly maintain a GBP because it serves as a virtual directory and one-stop shop for potential customers.
Additionally, a Google Business Profile (GBP) enables you to gather testimonials from previous clients, enhancing your law firm's reputation and regional rankings.
Link Building & Citations
The final component of local SEO for law firms is link building, which entails attracting links back to your website from other websites.
Because a link from another site (a "backlink") is essentially a vote of confidence from that site that your law firm is trustworthy and a reliable source of information. As a result, attracting a diverse set of high-quality links can help your local rankings.
The goal here is to gain links from reputable, industry-related websites. One way to do this is by submitting your business information to directories.Alternatively, you can create high-value content that naturally attracts links by submitting guest posts to websites and landing interviews in industry publications.
Furthermore, marketing your content, ebooks, and PDFs to external blogs can be beneficial. This is only the tip of the iceberg when it comes to link building, but it's worth experimenting with different strategies rather than buying cheap links.Remember to prioritise quality over quantity. The best links will help you boost your local rankings and generate more referral traffic.
If you haven't already, now is a good time to optimise your website and listings for local search. This will provide prospective clients with a better understanding of where you practise law and allow you to attract new clients from the community you serve.
Local SEO has grown in importance for law firms looking to expand their practise.As a result, it only makes sense that companies make use of the same resources that other companies use to increase their online authority and presence.
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