For any brand or business, having a website is today (and has been for a while) an absolute must. Therefore, the fact that there are roughly 1,167,715,133 websites online is not shocking!
In such a crowded online market, it is extremely competitive for business owners with websites to capture the interest of their target audience. Here, we go over the top 5 website design blunders to stay away from when developing and promoting your online business. There are numerous factors to take into account, ranging from the content to the overall design strategy and all in between. Don't be alarmed, though; after all, your website is a vital resource for connecting with and acquiring leads from your target market.
Website content is crucial, although a lot of business owners make mistakes when it comes to it. Finding the ideal balance between providing your audience with just enough information and without overwhelming them with irrelevant information at that point in the encounter is crucial. They could require information, but consider whether it would be better served by visiting a more pertinent webpage rather than the homepage.
A website that takes too long to load is the most frustrating thing to a visitor. This almost always leads to a high bounce rate, meaning that users tend to leave the page soon. There are a few ways to prevent this, including optimizing and compressing your photos and videos, choosing a dependable and quick hosting provider, and streamlining the coding of your website to remove any sections that take too long to load. Each second matters.
When you first visit a website, you could feel as though there are a lot of distractions. You will become perplexed as to what your role as a site visitor is. We advise you to be explicit about your call to action as a business owner. Do you want people who visit your website to buy something? Then clarify that. Would you like to inform them about your offerings? Then make that apparent, but avoid overwhelming them with too many calls to action or, conversely, offering none at all.
It is essential to make sure that your website is optimized for mobile devices and has undergone extensive testing, as a growing number of people use the internet through these devices. When a website is not responsive, text or buttons frequently disappear when viewed on a mobile device. This is something you should steer clear of since it will cause users to leave your website and visit rivals instead.
Even though it might seem apparent, this is an important aspect to remember. Any effective website must have strong web design. Our advice to business owners is to create an online brand that will work to engage with consumers across all of their touchpoints (online and offline) and enable them to recognize the brand easily. A well-crafted website will seamlessly blend writing, images, and the brand's general tone, captivating visitors and stimulating their curiosity.
Interested in working with Diginow? Drop us a line at hello@diginow.co.uk.
We are a Creative Web Design Agency London & Leicester, specialising in Bespoke Website Design, Web Development, Branding and Digital Marketing.
Whether it’s a new venture or existing brand. Let us know your ideas below using our project planner and we’ll see how we can help.